What is graphic design?

Graphic design has existed since the Paleolithic era. At that time, graphics were represented in the form of cave paintings. Graphic design as we know it today was created by William Addison Dwiggins in 1992. In this article, we explain that taking care of your company’s visuals is essential to stand out from the competition. Stay until the end!

Graphic design is a type of visual communication. Also called graphic creation or graphic design, graphic design is an activity that consists of designing communication media, through images, books, posters, brochures, advertising banners, a website, etc., intended for the web or on paper.

The graphic design is usually accompanied by a graphic charter. If the company does not yet have a graphic charter for its brand, it is the role of the graphic designer to create one.

Why is design important?

Today, everything that revolves around a company’s visual identity is essential to its development. To stand out, entrepreneurs must demonstrate their professionalism with communication tools that interest their target audience.

Benefits of hiring a graphic designer

  • Since he is a professional, your design will be ready as soon as possible. You will then have time to take care of other more important areas of your business;
  • Your graphic design will be free of errors, whether it be on a technical level or in the choice of image;
  • You will have a design that is both creative and professional.

At our agency NEWAKEY, our graphic design expert will amaze you with creative, fashionable, professional designs, and all that, while respecting your visual identity.

Some examples of graphic design projects

Most of the graphic design projects are made using different types of online design software. They are presented in different forms and formats:

The files provided after the realization of a graphic design can be:

  • A print on paper 
  • A digital version

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