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The world of SEO is constantly evolving, with new techniques and strategies being developed to help websites rank higher in search results. One of these recent developments is the concept of “featured snippets”. So, what is a Featured Snippet, and how can you create one for your website?
What is a Featured snippet?
A featured snippet is an extract of text, usually between 40 and 60 words, which appears at the top of Google search results, often in the form of a box in position 0. It answers the user’s question directly, and is usually accompanied by an image, a link to the page from which the information comes, and sometimes other relevant information. The main purpose of a featured snippet is to provide a clear, quick-to-understand answer to a question posed by Internet users, without them needing to click on another site.
What are the different types of featured snippets?
There are several types of featured snippets, each designed to respond to a specific type of search query. Here are the three main types:
1. Featured snippet of the "numbered list" type
This type of snippet is generally used for search queries that require step-by-step instructions, such as a recipe or DIY guide.
Featured snippet of the "bulleted list" type
This type of snippet is used for search queries that request a list of items, such as the best films of the year or the most populous countries in the world.
3. Featured snippet of the "table" type
This type of snippet is used for search queries that require structured information, such as service rates or sports statistics.
What are the benefits of featured snippets for SEO?
Google’s featured snippets offer many benefits for SEO. Firstly, they allow your site to appear at the top of search results, which can significantly increase traffic to your site. In addition, they allow your site to stand out from other search results, which can increase the visibility and awareness of your brand. Finally, they can increase the click-through rate to your site, which can improve your site’s ranking in search results.
How to create a Google Featured Snippet?
Creating a featured snippet isn’t an easy task, but with a little hard work and dedication, it’s entirely possible. Here are a few steps to follow:
- Identify relevant keywords: Start by identifying the keywords for which you want to create a featured snippet. These queries must be relevant to your site and your target audience.
- Create high-quality content: Google favors high-quality content that directly answers the search query. So make sure your content is informative, accurate and well-written.
- Structure your content: Google snippets are generally derived from well-structured content. So make sure your content is logically organized and easy to understand.
How to get a Featured Snippet?
To get on a featured snippet, you need to optimize your content for SEO and answer a specific question clearly and concisely. You also need to use appropriate HTML tags, such as headers, lists and tables, to structure your content. Finally, you need to encourage users to interact with your content, for example by encouraging them to leave comments or share your content on social networks.
Search Engine Optimization service
If you need help creating featured snippets or improving your SEO in general, you may want to consider NEWAKEY, a specialist SEO agency. Our team has the skills to help you identify the questions your target audience is likely to ask, create content that answers those questions and optimize for featured snippets. This will help you improve your visibility on search engines, attract more traffic to your website and achieve your online marketing objectives.