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Following the health crisis, many e-commerce sites have been created. The latter is an excellent way to develop the reputation of a company and attract new customers. But the competition is increasingly important on the Web, it is therefore essential to implement the right strategies to stand out among Internet users. Indeed, attracting new customers and getting more traffic is a very important element for any company. Each e-shop website must improve its SEO in order to generate traffic, optimize its conversion rate and thus develop its business. In this article, we will see several techniques and strategies that will allow you to attract customers to your e-shop.
What is SEO for e-commerce?
Compared to traditional SEO, e-commerce SEO uses various strategies and techniques to improve the ranking of a site in search engines, on Google or Bing for example.
SEO for eCommerce is a fundamental digital marketing strategy to grow your business and get the best return on investment by continuously bringing traffic and qualified visitors to your online store from search engines. With a high ranking in search results, more prospects can find and contact your business.
Why is it necessary to increase the traffic of its e-commerce site?
For the simple reason that lately the competition has exploded. Indeed, the number of online shops has increased considerably in recent years. In addition, many people are going online in Dropshipping. Therefore, if you are not currently using the right methods, you run the risk of not being able to position yourself in such a competitive market.
This rise is due to a particular platform called Shopify. Shopify’s popularity makes it easy and fast to create and set up your online store and makes it accessible to everyone, including internet beginners. As a result, the competition has been revised upwards in multiple areas.
Unfortunately, low traffic means low sales. Therefore, if you want to differentiate yourself from other competitors, it is imperative that you optimize your website to generate qualified traffic.
It is also important to note that in order to increase traffic to a Dropshipping site, you must reach customers who are interested in your product. To do this, you need to work to bridge the “gap” between brand accessibility and potential customers. And the more customers are interested in your brand, the more they will talk about you and your store will become better known and more successful. Of course, offer products that match their search queries so that future prospects can find what they are looking for in your online store. Otherwise, your sales will be very low, and your bounce rate will be high.
How does SEO help the e-commerce sector?
SEO contributes significantly to the overall success of the e-commerce industry. For e-commerce websites, search engine optimization has the potential to be a truly sustainable solution for growing a business. This is because search engine optimization helps customers locate e-shops that interest them. An excellent SEO strategy will help you increase your sales and revenue quickly.
If you neglect the natural SEO of your store, it may be invisible or almost invisible to potential customers during the buying process. As a result, you can’t compete with Amazon or other giants. If your e-commerce site rarely appears on search engines, it means you meet fewer customers, your sales decrease and you slow down the growth of your business.
In addition, your competitors will be stronger, with higher sales and profits. In some highly competitive fields and industries, paying for traffic is very expensive. Sometimes, businesses have to pay for expensive banner ads. With the right SEO strategy, you can reduce your dependence on paid web traffic. It helps to increase sales and profits. On the other hand, traffic generated through SEO and other organic strategies is in most cases free. There is nothing to pay for each click, impression or conversion. Search engine optimization helps you attract many visitors and high quality traffic, with no direct cost.
In addition, the results of SEO are not only targeted, but also cost-effective, sustainable and measurable. Unlike other website traffic generation strategies, SEO is somewhat unalterable. No one can put a stop to search engine optimization. Yet, for paid advertising, the traffic stops as soon as the payment stops.
7 Strategies to increase traffic to your online store
Go through an SEO agency
Being the best strategy to succeed in all aspects, many e-commerce companies make the choice to outsource. Indeed, SEO specialists can be a real solution for your business to grow faster.
However, if you want to practice with SEO, you can follow SEO guides or follow online tutorials that teach you the basics of SEO.
Insert your e-commerce website in an online directory
Online directories play an important role in promoting the e-commerce website. They will always be an effective way to improve your visibility and increase traffic to your website. There are many platforms to register your business: e-commerce website directory, Supernova, Annuaire WebRankInfo, Google My Business, Yellow Pages, FranceSurf, etc.
Plan a promotion with a local press agency
Local publications and websites are constantly looking for stories to tell. You can use this to increase visibility and attract quality traffic. Find websites, newspapers and other media outlets that have a large audience in your area. Contact them to suggest publications that add value to the community. They can tell your story and highlight your social involvement in e-commerce.
For example, if your company donates a portion of its earnings to a local charity or participates in environmental programs, use this opportunity to promote yourself. At the end of the article, you can offer your readers discount codes and special offers to encourage them to visit your site. Incentives to buy through discounts always work.
Focus on social networks
Social networks are indeed a new way to connect with your customers. In this new digital age, people are forming strong bonds with companies that appear on social networks, with few screen barriers. This means you can open up new opportunities for future growth and use them to ensure that you do. Facebook and Instagram are the most likely to change customers, to name a few. A lot of orders are also placed via Facebook and a link to the website.
Don't overlook the power of word of mouth
When you are starting out on a small budget, it’s often difficult to get your business off the ground and make a name for yourself. First, you can discuss starting an online store with your friends and family and ask them to share the new posts. This method is a good way to get to know your business early on. It helps to put your brand in front of an audience you might not have imagined.
Develop your emailing strategy
Too generally underestimated, emailing is an essential marketing tool. Nowadays, buyers are tired of heavy sales pitches, but they do spend time reading their emails. Therefore, don’t deprive yourself of this marketing channel that contributes to the long-term loyalty of your customers.
By regularly informing your existing customers through newsletters, you ensure that they are aware of all your product updates. If a new product is offered, this can drive both traffic and sales. Also, if existing customers are informed of updates, they can spread the word about your brand.
Use an influencer
You can either :
- Suggest to influencers to post their opinion on a product on their blog or social networks;
- Organize a live chat with an influencer on social networks.
Be one step ahead of other entrepreneurs with your e-commerce site and call on our specialists!