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When to publish on your social media in 2022?

In order to ensure a better visibility on social networks, it is important to publish at the right time. Today’s Internet users use each social network for different reasons. Therefore, these different uses imply different strategies. Thus, a particular method of sharing information corresponds to each social network. These differences are reflected in parameters such as connection time, frequency and average time of use. In this article, we will answer the question: “When to publish on your social media in 2022? “

What has been the impact of COVID-19 on publication hours?

At the same time stressful, the COVID-19 has freed up a lot of time in daily life worldwide. As a result, much of the world is taking refuge in social networks. Indeed, social networks are an instant way to stay informed anywhere in the world. They also allow you to stay in touch with your loved ones. During the lockdown, the use of social networks broke records, especially in France.

As a result, COVID-19 has left its mark on posting times on social networks. As people spend much more time on them, posting times have changed for some networks, especially for Facebook and Instagram. Especially for Facebook, since the pandemic, the number of users has increased dramatically.

What about time zones?

Social media is on day and night. As a result, you need to post in the time zone of your target audience. To sell internationally, you need to coordinate multiple time zones. Indeed, in order to sell in several countries, it is essential to know that a potential customer may wake up as soon as another customer goes to bed. To remedy this problem, some companies post the same message at different times of the day. Nevertheless, this is not a better idea. But if you have no issue, post the same message up to four times and spread the message to reach the widest time zone possible.

Instead of thinking from a national perspective, you can look at the continent where your customers are located. Let’s take some examples: 

  • If you are targeting the Americas, especially the United States and Canada, the East Coast time zone, with New York and Toronto, is the preferred time zone. This is the time zone that most people are in;
  • If you are targeting Europe, select CET (Central European Time) or UTC + 1. It corresponds to the French time zone; 
  • If your potential customers are in Asia, you can choose the time zone of China UTC + 8. The 1.4 billion inhabitants of this country all live in the same time zone.

In short, to find the data that shows where your customers are, use social media analysis tools. That way, it would be easier to schedule times that really match the behavior of your target audience.

When to publish on Facebook in 2022?

Facebook is nowadays the most used social network. A high percentage of its users log on every day.

The best way to know when to post on Facebook is to check the statistics of your page in the Posts or Publications tab. This allows you to see the peak traffic of users by time of day. 

You can also see which posts received the most interactions to determine when they were published. This way, you can identify engagement trends and adjust your posting schedule accordingly.

In 2022, the best time to post on Facebook is :

  • Monday, Wednesday, Thursday and Friday from 12:00 to 15:00;
  • weekends: between 12:00 and 13:00.

On weekdays, the 12pm-3pm interval is the most effective for response rates. On Tuesdays, the engagement rate is lower than the other four days of the week. As for the weekend, it always has a maximum time of one hour in the middle of the day.

When to post on Instagram in 2022?

Instagram’s news feed doesn’t fully consider chronology in its presentation, but time is still important. Instagram is most often viewed after hours, as it is almost exclusively used from a mobile device

Saturdays and Sundays are when engagement on Instagram is most significant: especially from 3:00am to 6:00am. It’s possible that your audience is less connected at these times, but the lack of competition at these times of the day would help your photo or video stand out, and therefore your audience’s engagement.

So here are this week’s top moments to post on Instagram:

  • Monday: 6:00 am, 10:00 am, 10:00 pm 
  • Tuesday : 2h00, 4h00, 9h00 
  • Wednesday: 7:00 am, 8:00 am, 11:00 pm 
  • Thursday: 9:00 am, 12:00 pm, 7:00 pm 
  • Friday: 5:00 am, 1:00 pm, 3:00 pm
  • Saturday: 11:00 am, 7:00 pm, 10:00 am 
  • Sunday: 7:00 am, 8:00 am, 4:00 pm

When to publish on Twitter in 2022?

Many Internet users use Twitter as a sort of electronic diary. Indeed, because of the reactivity and the momentary aspects of the network, the information is always up-to-date and often ahead of other media.

  • The best time to post on Twitter – B2B 

If your tweet is targeting another company, the best time to post is: Monday to Friday from 12:00 to 15:00, with a peak at 15:00

  • Best time to post on Twitter – B2C

If you want to reach people outside of work:

  • Monday to Friday before 9:00 am, at noon and at 5:00 pm

Again, the most effective way for your business is to have the audience statistics analyzed, test different times, measure the results and refine your strategy. Keep in mind that on Twitter, news advantage can be a major factor in the reach of tweets. Always talking about important market news first is a powerful way to attract Twitter users and get their tweets retweeted.

When to publish on YouTube in 2022?

Be aware that your posts should be perfectly synchronized with your audience’s behavior. The best way to do this is to access the YouTube Analytics section, identify the times when the majority of your audience uses YouTube, and use those times for your posts.

So, based on all the data collected from several brands, the best time to post on YouTube is on average from 2:00 to 4:00 pm on weekdays and 9:00 to 11:00 am on weekends.

How do you find the best time to post messages for your company?

In order to post messages for your company, we suggest you customize your social media posting schedules. To do this:

  • Set your publishing schedule according to your industry;
  • Study the characteristics of your target audience: you can classify them according to their age, their time spent in transport, their favourite social networks, the devices they prefer to use, etc; 
  • Conduct content testing;
  • Evaluate your results and test again.

Top tips on when to post on social networks

There is no “perfect” time to post, but there is always an “ideal” time. It really depends on your target audience, your industry and your social media platforms. However, the easiest way to do it is to post when the subscriber is online. To do this, you need to study the priorities and behaviors of your audience and create an effective publishing schedule. To better define the best time to publish your content, analyze your results based on your audience’s engagement rate. 

Then check to see when your best posts were published, or if there are certain times that keep coming up for your best posts. Note these times. These are the best times to post. Use this data to update your editorial calendar by maintaining the appropriate posting times and removing posting times that are considered incorrect.

Community management agency

Now that you have the keys in hand, it’s up to you. Start by defining the publishing schedule that best suits your audience. Of course, if you need help, our community management team is ready to support you and help you achieve your goals. 

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