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In an ever-changing digital landscape, it’s essential to remain flexible and responsive. This also applies to SEO, in order to achieve optimum visibility in search engines. In this sense, the agile method offers a structured, iterative approach. It enables you…
Its online presence has become essential for businesses, and influencers and marketing professionals are well aware of this, and equally aware of the need to keep abreast of the latest best practices. The way we share and distribute content has…
SEO remains the most reliable marketing method known on the internet. Although it is necessary to recognize the exploitable platforms in terms of digital marketing, using natural referencing within the framework of an inbound marketing strategy is among the best…
More than 5 million people are connected daily on social networks. This represents for a company a high potential of popularity growth and sales. It is important, if not vital, to carefully consider the strategy to apply when undertaking content…
The current year is almost over, and it is important for companies working on their image on the Internet to know the social media trends of 2023, in order to prepare and build a winning social media strategy. The predictions…
Any company that wants to see its turnover grow must be concerned about its reputation, its notoriety. Building a brand awareness on the internet starts with the creation of a brand image, around which the social media strategy to be…
SEO is one of the most important aspects of online marketing. SEO articles are a great way to boost your SEO and improve your visibility on the web. In this article, we will give you all the information you need…
The SEO work is a long-term mission that requires a preliminary analysis so that the efforts deployed thereafter see their fruits blossom: a well referenced site and suggested in priority in the SERPs. Apart from the other SEO actions of…
SEO is the set of strategies that allow your site to be positioned in the results of search engines. The goal is to appear on the first page. But don’t worry, this is the mission of an SEO consultant. So,…
Lead generation is about capturing the interests of your target customers and effectively increasing your future sales. Lead generation is one of the biggest challenges for marketers and entrepreneurs today, and also, it is one of the most important aspects…
You want to start your own business, or you are already working in an activity requiring digital marketing knowledge? Don’t panic! With an increasingly digitalized world, it is now essential to know the different concepts, but especially the different tools…
The new Gutenberg block editor was launched in 2018. It was created to simplify the creation, editing and modification of content when creating articles. The first advantage of Gutenberg is that you can customize your website pages in a very…
Today, converting visitors into leads and leads into customers is a common goal for businesses in digital marketing. Indeed, this conversion is the source of revenue for your company. Do you want to have your place on the web and…
Following the health crisis, many e-commerce sites have been created. The latter is an excellent way to develop the reputation of a company and attract new customers. But the competition is increasingly important on the Web, it is therefore essential…
In order to ensure a better visibility on social networks, it is important to publish at the right time. Today’s Internet users use each social network for different reasons. Therefore, these different uses imply different strategies. Thus, a particular method…
Are you creating communication materials to better present your company’s visual identity? Then be on your guard, because it is now 2022! The world of graphic design is undergoing great changes. For the creation of your supports, you will have…
Towards the end of the 1980s, many companies started to opt for outsourcing. With the right providers, they could enjoy the benefits of outsourcing such as a higher competitive score and greater flexibility. Do you also want to outsource some…
Since the creation of Facebook, its algorithm has been evolving every year. In order to succeed in marketing on Facebook and get a higher score, the business must understand the algorithm. From now on, the question that arises is, “How…
With the advent of the metaverse and NFT, not to mention the latest updates from Google as well as the new social networking news, one can only say that technology keeps evolving. It used to be Web 1.0, then Web…
In order to make it easy for Google Ads users to reach their customers, Google has recently introduced a new campaign. Google’s Performance Max guarantees your visibility and increased conversion rate. According to Google, it’s a new way to buy…